Agritourism refers to activities that combine farming with experiences for visitors. These activities may include farm tours, “pick-your-own” produce, farm stays, workshops, heritage demonstrations, food tastings, or seasonal events such as harvest festivals. They also dovetail well with on-farm retail activities marketing farm products – another allowed farm-use in BC. The goal is to allow visitors to connect directly with agriculture while enjoying authentic rural experiences.

Agritourism also has an educational impact. Many urban residents have limited knowledge of farming practices and food production. Farm visits, workshops, and guided tours help bridge this gap including insights into sustainable agriculture, animal care, and environmental stewardship.

For communities on Vancouver Island, agritourism promotes awareness of local agriculture and supports regional food systems. Schools, families, and tourists can all benefit from learning experiences that connect them with the land and the farmers who nurture the crops and livestock. New models of  “regenerative tourism” aim to directly elevate communities by paying back with jobs, infrastructure, and restoration processes.

One of the most significant benefits of agritourism for small farms is the creation of additional revenue streams. Farms on Vancouver Island are generally small and economies of scale cannot be realized. The vast majority of these farms do not provide a living wage and farmers need off farm jobs to survive. Agritourism allows farmers to augment income through visitor fees, full retail farm product sales, accommodations, workshops, or events. It is a fundamental enabler of the agriculture itself.

Agritourism provides a valuable opportunity for small farms to diversify their income, strengthen relationships with community, and contribute to the region’s vibrant tourism industry – the largest sector in BC surpassing oil and gas, mining, forestry, and agriculture itself. By welcoming visitors and sharing their story, farmers can create in-demand experiences while improving the financial sustainability of their operations and region.

Vancouver Island, agritourism presents particularly strong opportunities due to the region’s thriving tourism industry, mild climate, and strong demand for local food experiences.

To learn more, the Metchosin Agriculture Advisory Committee is inviting farmers for an afternoon of learning and socializing on March 31 from 2-5pm with guest speakers Rebecca Papadopoulos, Keating Farm Owner & Karma Brophy, Tourism Development Specialist.

Admission is Free

Hot and Cold Beverages – A selection of hot and cold specialty beverages will be available for purchase.

Pizzas – Pre-order your wood fired cob oven pizza online, or purchase when you arrive.